Strategy

Hiding Behind a Logo

This article in the Metro caught our eye because it flags up the difference between a logo and branding. It reveals how Richard Branson's...

Lisa Wrake

May 4, 20202 min read

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How brand purpose is evolving into brand activism. We are fully supportive of this and it's not just the big global brands that need to act

Laura Chapman

Jan 6, 20202 min read

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Brand strategy goes way beyond your company name, logo and colours; it’s the guiding principles of your company, the way you do business...

Laura Chapman

Sep 17, 20192 min read

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The brand experience is is everything that exists around your brand, it's the brand ecosystem. It's every 'touchpoint' (the points where you

Laura Chapman

Sep 17, 20193 min read

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